Oura Ring 4 arrives at Currys as the smart ring boom hits the UK

The brand is bringing smart health tracking to more shoppers

Oura Ring
(Image credit: Oura)

Oura, the Finnish health tech company behind the hugely popular smart ring, is making a bigger push into the UK market by partnering with Currys, one of the country’s leading consumer electronics retailers.

Starting today (Saturday, 15 March), the Oura Ring 4 will be available in more than 145 Currys stores nationwide, as well as online.

This move marks a significant expansion for Oura in the UK, following its launch in John Lewis stores last year.

With smart rings becoming an increasingly popular choice for health tracking, Oura is making it easier than ever for UK customers to try, size, and purchase its latest wearable.

Shoppers visiting Currys stores will have access to the full range of Oura Ring 4 sizes (4-15) and colours, including Brushed Silver, Gold, Rose Gold, Silver, Stealth, and Black. Prices start at £349 (RRP), with flexible payment options available through Currys’ flexpay service.

You will be able to try on rings in-store, too, just in John Lewis stores, saving you the hassle of ordering a sizing kit online.

Currys also offers a click-and-collect service, allowing you to order online and pick up in-store within an hour, free of charge (subject to availability, of course).

All Oura Ring purchases qualify for free delivery, and you can also order a sizing kit online, with the cost deducted from a future purchase.

George Abbott, Head of International Retail at Oura, emphasised the importance of in-store availability for customers looking to experience the ring before buying.

“This partnership offers over 145 new sites where our customers and Members can get trusted advice and education on Oura Ring, Oura Membership, and all its features.”

Oura Ring 4 is now available to order online at Currys and in over 145 Currys stores across the UK. With hands-on sizing and expert guidance, now is the time to jump on board the smart ring revolution.

Matt Kollat
Section Editor | Active

Matt Kollat is a journalist and content creator who works for T3.com and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.

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