Today is the first day of the Paris 2024 Olympics. Millions of eyes will be glued to the screen to watch the opening ceremony, which promises to be an absolute spectacle this year.
If you are inspired by the performances of the best athletes in the world competing against each other, there is a way to channel that energy: buy some merchandise from the official Olympics shop.
The award for the best merch category goes to Team GB this year – no question about it. Most of the country’s casual attire options are absolute fire, from floral shorts to bomber jackets and polo shorts.
Below, we collected three of our favourite apparel options from the shop. However, there are many more where this came from!
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