The first-ever six-day Prime Day sale is is drawing to a close, having kicked off at 00:00 AEST on Tuesday, July 16 and tonight at 11.59pm AEST (Sunday, July 21). Given the length, perhaps Amazon should have been calling the sale 'Prime Week'? Whatever the name though, this huge sale event, has had a bevy of great deals to scoop up, with many still available.
As always, Amazon’s own devices have been leading the charge, with some decent discounts, although only the Kindle Scribe has dropped to a record-low. Other brands with massive savings include Dyson, American Tourister, The North Face and Philips, just to name a few.
Note that practically every deal available right now is exclusive to Prime members only, so if you don't already have a subscription, you can sign up right now and get yourself a 30-day free trial if you're a new customer. You can always cancel after the sale if you don't want to cough up AU$9.99 a month.
Recent updates
Update (July 22): Prime Day 2024 is officially over and a lot of the best deals have ended. However, there is a small chance Amazon might host a second Prime Day sale in October, otherwise the next time you'll be able to shop excellent deals will be during Black Friday in November.
Deals under AU$50
- Amazon Echo Pop:
AU$79AU$29 (save AU$50) - Fire TV Stick 4K (bonus 1-month Xbox Game Pass Ultimate):
AU$79AU$39 (save AU$40) - Fire TV Stick Lite:
AU$59AU$29 (save AU$30) - Chromecast with Google TV (HD):
AU$59AU$43 (save AU$16) - Anker 323 33W 2-port charger:
AU$29.99AU$18.99 (save AU$11) - Ring Indoor Camera (2nd gen):
AU$99AU$49 (save AU$50) - Energizer Max AA batteries (30-pack):
AU$27.99AU$14.99 (save AU$13)
Deals under AU$100
- Echo Show 8 (2nd gen):
AU$229AU$99 (save AU$130) - Fire TV Stick 4K Max (bonus 1-month Xbox Game Pass Ultimate):
AU$119AU$59 (save AU$60) - Ring Stick-Up Cam (Battery):
AU$179AU$99 (save AU$80) - Philips Sonicare ProtectiveClean 4300 electric toothbrush:
AU$129AU$99 (save AU$30) - Oral-B Pro 2000 electric toothbrush:
AU$199.99AU$103 (save AU$96.99) - Loop Switch earplugs:
AU$89.95AU$62.95 (save AU$27)
Amazon devices & subscriptions
- Audible: 3 months free, then AU$16.49p/m (New Prime customers only)
- Music Unlimited: 5 months free, then AU$12.99p/m (New Prime customers only)
- Echo Show 10 (3rd gen):
AU$429AU$299 - Echo Show 15 (without remote):
AU$399AU$249 - Kindle Scribe (16GB):
AU$549AU$349 - Fire TV Cube:
AU$219AU$109
Tech
- Samsung Galaxy Tab S9 (128GB, Wi-Fi):
AU$1,299AU$1,029 (save AU$270) - Bose QuietComfort Ultra Headphones:
AU$649AU$472.15 (save AU$176.85) - Canon PowerShot V10:
AU$699AU$569 + AU$100 Amazon credit (save AU$130) - Canon EOS R100 single-lens kit:
AU$1,099AU$804.75 + AU$100 Amazon credit (save AU$244.25) - Sennheiser Accentum Wireless (black):
AU$299AU$209 (save AU$90) - Sennheiser Momentum 4 true wireless buds:
AU$499AU$349 (save AU$150)
Gaming
- Meta Quest 3 (128GB):
AU$906.99AU$699.99 (save AU$207) - PlayStation VR 2 Horizon: Call of the Mountain bundle:
AU$959.95AU$739 (save AU$219) - F1 24 (PS5 / Xbox Series X):
AU$109.95AU$59.20 (save AU$50.76) - Final Fantasy VII: Rebirth (PS5):
AU$119.95AU$69 (save AU$50.95) - Avatar: Frontier of Pandora (PS5):
AU$109.95AU$45 (save AU$64.98) - Star Wars Jedi: Survivor (PS5):
AU$109.95AU$44 (save AU$65.95)
Tech accessories
- Samsung T7 portable SSD (1TB):
AU$279AU$155.31 (save AU$123.69) - Samsung Evo Plus microSD cards: up to 52% off
- Vrurc T2055 20,000mAh power bank:
AU$49.99AU$32.49 (save AU$17.50) - INIU B64 140W 27,000mAh power bank:
AU$169.99AU$95.99 (save AU$74)
Home appliances
- Breville the InFizz Fusion:
AU$299AU$237.08 (save AU$61.92) - Dyson V11 Advanced:
AU$1,199AU$702 (save AU$497) - De'Longhi Eletta Explore Perfetto:
AU$1,999AU$1,199 (save AU$800) - Breville the Barista Express:
AU$799AU$639 (save AU$160) - Philips 3000 Series Dual Basket Air Fryer (NA352/00):
AU$349AU$246.05 (save AU$101.95) - Dyson Purifier Hot+Cool Purifying Fan Heater (HP07):
AU$999AU$679 (save AU$320) - Dreame L20 Ultra robot vacuum:
AU$2,699AU$1,790 (save AU$909) - Ecovacs Deebot T30 Omni robot vacuum:
AU$1,749AU$1,399 (save AU$350)
Personal grooming & beauty
- Dyson Airwrap (Nickel/Copper):
AU$849AU$649 (save AU$200) - Dyson Supersonic (Iron/Fuchsia):
AU$649AU$429 (save AU$220) - Philips Sonicare DiamondClean 9000 bundle:
AU$619AU$289.99 (save AU$329.01) - Foreo Bear microcurrent face lifter:
AU$549AU$329.40 (save AU$219.60) - Creed Aventus eau de parfum for men (100ml):
AU$499AU$350 (save AU$50)
Homewares
- Joseph Joseph: up to 62% off select kitchen and homeware essentials
- Koala Mattress (queen):
AU$1,190AU$773.50 (save AU$416.50)
Shoes & apparel
- Ecco Soft 7 (men): up to 54% off different colours and sizes
- Adidas Sportswear Essentials hoodie: up to 43% off
- Guess Loven sneaker (women): up to 55% off different colours and sizes
- Hush Puppies Terminal Desert boot (men): up to 45% off colours and sizes
- Rockport Men's World Tour Classic walking shoes: up to 46% off different styles and sizes
- Crocs: save on classic clogs for men, women and kids
- UGG slippers: 39% off select colours and sizes
Fitness
- Garmin Forerunner 955 (non-solar):
AU$999AU$699 (save AU$300) - Renpho massage gun:
AU$199.99AU$109.98 (save AU$90.01) - LSG Focus M3 electric treadmill:
AU$699AU$599.19 (save AU$99.81) - Proiron dumbbells: 25% off select colours and weights
Travel & outdoor
- American Tourister Curio 2 55cm suitcase:
AU$265AU$159 (save AU$106) - American Tourister Airconic 67cm suitcase:
AU$335AU$190.95 (save AU$144.05) - Samsonite Hi-Fi Spinner expandable suitcase: 51% off different sizes and colours
- Samsonite Oc2Lite suitcase: 43% off select colours and sizes
- Flysocks golf rangefinder (7x magnification):
AU$149.99AU$99.98 (save AU$50.01)
Amazon Prime Day 2024: Everything you need to know
What is Amazon Prime Day?
Amazon Prime Day is an annual shopping event that has become a genuine rival/alternative to Black Friday, since its inception in the US in 2020. We say this because the deals available through Amazon on Prime Day are some of the best we see all year, meaning it’s one you really want to pay attention to if you want to score big name brands for less.
And, while it may have the singular word ‘Day’ in its title, previous Amazon Prime Day sales have hit nearly three days in length, giving you plenty of time to shop.
When is Amazon Prime Day 2024 in Australia?
Amazon Prime Day in Australia will kick off at 00:00 AEST on July 16 and last until 11:59pm AEST on Sunday, July 21 2024. That means there is six days of shopping mayhem and it represents the longest-ever Prime Day we've seen in Australia.
Prime Day 2023 was a 65-hour deals marathon, thanks to the availability of deals from international Amazon stores. International deals will still be available during Prime Day 2024, but the sale will end on Sunday, July 21.
Is Prime Day twice a year?
In a way, yes, but we only have 2023 to go off to help answer this question. This is because in 2023 there was a second sale known as Prime Big Deal Days in October and while it technically had a different name to the more established Prime Day, it was virtually the same in every other way.
We don’t know for sure whether Amazon will host this second Prime Day sale in 2024, but given the success of it, we wouldn’t be too shocked to see one.
When was Prime Day 2023?
Amazon Prime Day 2023 was a 65-hour deals marathon that kicked off at 00.01am AEST on July 11. While local offers (aka shipping from Amazon AU and local businesses) ended at 11:59pm AEST on July 12, we got to shop for a little longer. With deals from Japan, Germany, the UK and the US now available via Amazon AU, our sale finally finished at 5pm AEST on July 13 (when the sale finishes in the US West Coast).
Is Prime Day worth it?
We think Amazon Prime Day is absolutely worth it, yes. Based on previous Prime Day sales events we’ve covered in Australia, it’s become clear that it’s one of the best chances to snap up some genuine bargains…but only if you’re a Prime member.
Do I need to be a Prime Member for Amazon Prime Day?
Yep, you do. Prime Day deals are reserved exclusively for Amazon Prime members, but it’s not exactly a bad thing to be a Prime member in our opinion, so if you’ve yet to sign-up, we’d recommend you do so.
An Amazon Prime membership has the added benefits of free next-day delivery on eligible items and access to Prime Video, among others, making it well worth the AU$9.99 monthly fee (or AU$79 annual fee) in our opinion. These prices do represent a slight increase, which occurred in 2023, but we think the inclusions still make it a worthwhile investment.
If you’ve yet to sign-up to Amazon Prime and feel you’d only really want a membership to take advantage of Prime Day deals, then you can sign-up for a free 30-day trial a day or so before it kicks off.
Amazon Prime Day 2024: Our predictions
It’s too early to determine exactly which products will receive the discount treatment during the 2024 Prime Day sale in Australia, but we can safely assume that Amazon’s own devices will see their prices slashed.
This means products such as the Fire TV Stick and all its variants; Echo smart speakers and displays and Kindle ereaders will all be on the end of some major discounts, making Prime Day an ideal time to upgrade your smart home tech.
Elsewhere we can make logical assumptions that there will be some great deals on items such as headphones, phones, laptops and TVs, but exactly which products within these categories remains to be seen. If you’re looking to upgrade your home appliances, Prime Day again tends to present itself as a great opportunity, with deals on vacuum cleaners, coffee machines and air fryers.
Amazon Prime Day 2024: Our shopping tips
If you’ve been following T3 for some time now, you’re likely already an expert Amazon deals shopper (and we’re proud of you) but if you need a refresh or for the uninitiated, we have some top shopping tips to help you make the most of Amazon Prime Day 2024 in Australia.
1. Sign-up for a free Amazon Prime membership trial
As we’ve already mentioned, Amazon Prime Day deals are exclusive to Amazon Prime members. If you’ve not previously been a Prime member, then we recommend signing up for a free 30-day trial just before the sale kicks off. This way you can take full advantage of Prime Day without the commitment to a full subscription.
2. Make yourself a shopping list
Knowing what you want to buy before Prime Day kicks off can prove to be invaluable in our experience. While it can be fun (for us at least) to click through all the pages of deals during Prime Day, if you have an exact item in mind or at the very least you know which product category you’re interested in, then your Prime Day experience can be simplified. If something you’re after is available in physical stores in Australia, it could be a good idea to go and check it out so you can determine if you actually do want it or not.
3. Keep your eyes peeled for the full event
While it will be all horses out the gate as soon as Prime Day drops in Australia, we have seen some deals being added at later stages throughout the two days in previous years. We therefore recommend you keep checking back regularly, or at least bookmark this T3 page, as we’ll be updating it with what we consider to be the best deals most worth your money.
4. Check prices against other retailers
Just because Amazon will be hogging the limelight during Prime Day doesn’t mean other Aussie retailers won’t be getting in on the sales action. We have occasionally seen others cottoning on to the popularity of Prime Day, and so some price match – or in rare cases, price beat – the prices you see on Amazon. Here at T3 we’ll be sure to price check all the products we feature to make sure you’re getting the best savings.
5. Trust your gut on reviews
Amazon’s review system isn’t very good at filtering out useless and unhelpful feedback. If you head to almost any major product released in the past year, you might see one-star reviews with a single sentence clearly expressing dissatisfaction and nothing else. You may even find "fake reviews" to help deter you from a good product or even steer you towards buying a bad product. If it’s something you truly want and it’s on sale, you can use free services like Fakespot to make sure the user reviews are genuine.
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Max is a staff writer for T3 who is approaching a decade in tech journalism (even if he doesn't look old enough). In that time, he has written for a number of titles including What Hi-Fi?, TechRadar, Stuff and Tom’s Guide and now finds himself back at T3, having completed two weeks of work experience in the London office almost 10 years ago. Max is particularly at home when it comes to all things audio visual, but because he helps look after the buying guides on T3, finds himself being an encyclopaedia of knowledge.