The art of making the smartwatch… look smart

There are plenty of smartwatches but none with the effortlessly cool style credentials of the Emporio Armani Touchscreen Smartwatch. And none with such a self-explanatory name, either. 

Following on from Emporio Armani’s earlier Hybrid pieces, which tracked steps and sleep on a classic analogue watch, the Touchscreen Smartwatch, as its name suggests, is a full-on Google Android Wear affair. Here’s what sets it apart, as a merger of tech and fashion.

Emporio Armani style

The EA Touchscreen Smartwatch immediately feels special thanks to its dramatic travel case, embossed with the Emporio Armani eagle, with a zip-up pouch for the charger. The watch itself is a model of understated style, with no visible branding on the casing – although the eagle does sit on the back.

Choose your case

The Touchscreen Smartwatch comes in a choice of finishes. With a bracelet, your choice is silver, or silver and rose gold or rugged all black. With a chic, black leather strap, opt for silver or gold. Whatever the finish, the look is eye-catching but not loud. Similarly, while it’s got presence, the EA Touchscreen Smartwatch is not bulky; it’s easy to wear with casual and office attire alike.

Switch your straps

The bracelets and straps are easily interchangeable, so you can change the look of your Touchscreen Smartwatch to match the occasion or your mood. A bracelet for daytime wear, then a smart leather affair for an evening meal.

Switch your watch faces, too

Tailoring the Touchscreen Smartwatch to your style doesn’t end with the choice of case and strap. Via the Android Wear app, make your choice of contemporary and classic faces. Then, with a press and hold of the touchscreen, customise with a range of options, from the index style to the accent colour, and also the data that’s displayed on the face, whether that’s a countdown to your next calendar appointment, or your progress towards your daily activity goal.

Control at your fingertips

The crown and cool pair of pushers on the side give a sporty, no-nonsense look, but they aren’t just there to make the Touchscreen Smartwatch look good. The crown works to summon apps or activate Google Assistant, then turns to scroll through menu options. The two satisfyingly clicky pushers can be set to trigger your favourite apps or settings. 

• Emporio Armani Touchscreen Smartwatch powered by Android Wear is available at House of Fraser

This is a sponsored article in association with Emporio Armani.