Philips has been a class-leading TV brand for many years, but has made even greater strides in recent times. Its OLED TVs have garnered multiple awards and five-star reviews, while constant innovation in key areas continues to raise the bar.
The Philips OLED808 and OLED+908 flagship models are prime examples of the company’s strive for perfection, with next-level picture performance and superior sound, while its ML9308 MIni-LED and PUS8808 LED TVs share similar top tier tech to ensure that, no matter your budget, you needn’t compromise.
And then there is one extra feature that differentiates a Philips TV from the rest, something that literally elevates the experience beyond the screen. Yes, we’re talking Ambilight, and it’s no exaggeration to say it’s a game changer.
What is Ambilight?
The benefits of placing a light behind your TV have long been known but Ambilight takes things on to a whole new level.
Philips’ exclusive technology is so much more than a light show. It is the only company to build the smart lighting system into the rear frame of the TV itself and that brings about many benefits. Each LED segment, mounted in rows behind the set, can be independently and individually lit and, thanks to AI processing software, can exactly match the colours on the screen.
That means, the rear lighting extends your viewing experience, changing hue in real time to reflect the multiple colours and gradations on each edge of the display. There is no latency and no delay. What you see on the screen is expanded to provide a wider viewing experience – from top, left, right and even bottom of the TV on various models – and it can be so involving that once you see an Ambilight TV in action, it’s hard for rivals to compare.
The effect even helps reduce eye strain when watching your favourite film, TV show or game, especially in a darkened room. So, as you get a greater sense of immersion, you’ll feel more comfortable while viewing.
In addition, the external lighting makes black levels and contrast seem more tangible, no matter whether the panel is OLED, Mini-LED or LED. And, with deeper, darker areas appearing more pronounced, so too does colour accuracy.
Premium OLED TVs take Ambilight to the next level
There is no better example of this technology working its magic than on the latest Philips OLED808 and OLED+908 models, plus the ML9308 Mini-LED and PUS8808 LED TVs.
Each feature the brand’s next-gen version of Ambilight, which is brighter, has an even wider colour palette and more accurately extends on-screen images thanks to each LED light now being controllable and lit individually, rather than in zones. This makes it more precise and therefore more immersive still.
Of course, that’s not the only reason these particular premium TVs should be considered – they are Philips’ most advanced yet when it comes to video and sound capability, too. And when you match Ambilight with class leading picture processing, you are treated with a high-end home entertainment experience like no other.
Take the flagship Philips OLED+908 TV, for example. Available in 55, 65 and 77-inch screen sizes, it features the latest version of Philips much-loved picture processing, the 7th Gen P5 AI engine. This, combined with a META OLED panel with a Micro Lens Array layer and proprietary brightness boosting algorithms, takes the image quality up a notch – with a peak light output of up to an exceptional 2100 nits.
Consider the integrated 3.1 Bowers & Wilkins sound system too, and you have a set that sounds as good as it looks. Virtual Dolby Atmos representation from its left, front and centre array is the icing on the cake.
The Philips OLED808 is also something special. As well as coming in 48, 55, 65 and 77-inches, a 42-inch model is a treat for gamers who want the best quality but don’t have as much space.
Ambilight certainly shines when it comes to gaming, with a dedicated game mode giving the additional immersion to make gameplay seem other-worldly, and then there is the addition of the new HDR format specifically designed to complement gaming – Dolby Vision Game. This ensures that your play will be finely tuned to look its very best.
And, let’s not forget 120Hz refresh rates, which can be found on the flagship TVs, and every other bell and whistle your console or PC requires.
In short, Philips TVs have the lot – award-winning picture processing, surround sound crafted by the very best, and, most uniquely, Ambilight.
It cannot be underestimated just how much of an impact quality video matched with interactive rear lighting can have, and it’s only on a Philips set that you can enjoy it at its very best.
As has often been said over the years, once you go Ambilight, you won’t go back.
For more information, please visit: www.philips.com/tv
