You need these 5 products to create the perfect grooming routine – and they're all reduced for Black Friday

It's important to start with a beard brush to exfoliate and bring any dry skin to the surface. Brush slowly against and across the grain for best results, without going too hard. This option from Murdock London is a great choice, and it's currently 30% off.

First up is a beard trimmer, and when I say beard trimmer, I mean one of the best. The Philips OneBlade 360 is an absolute classic and holds a top spot in our guide, and there are many reasons why. It's currently hit an ultra low price in the Boots Black Friday sale as well, so grab it whilst you still can.

For a well-groomed beard, start with a quality beard shampoo. It gently cleanses your beard while soothing the skin underneath, ensuring your facial hair is clean, soft, and perfectly prepped for shaving. Our top pick is the King C. Gillette, and it's currently reduced to just £5.

After trimming, take a beard oil and thoroughly massage it into your beard. We always recommend beard oil over moisturiser and it's light enough to go through the hair and coat your skin, leaving it hydrated and protected. This ESPA Triple Action Grooming Oil is our favourite choice in the Black Friday sales – and not just because it's £9 off.

Finally, if your beard is long enough, consider using a styling cream. It helps shape your beard exactly how you like it while keeping it soft and natural. Plus, it leaves your beard smelling fantastic – an added bonus! This option from L'Oreal Men is a must-have, and even better, it costs less than a fiver.