After a packed out weekend full of Black Friday and Cyber Monday deals, you may well be feeling fatigued from the onslaught of deals. However, if you've yet to shop the bargains, don't panic – there are still some late deals to be had!
I've been collating deals on the best watches since the start of November, and found stacks of top bargains over the past few weeks. Lots of those are likely to come to an end tonight, so I'm back to give you one final round up of the watches worthy of your cash.
You're in safe hands, too. I've covered watch deals at every major shopping event – Black Friday, Cyber Monday, Amazon Prime Day and more – for the last few years. Before that, I worked in other areas of luxury sales – this will be my ninth Black Friday – and I'll be using all of my skills to cherry pick the very best deals for you, along with options for those on a tighter budget.
This guide has been dedicated to watches from right across the spectrum. We've seen killer deals on Audemars Piguet, Patek Philippe and Rolex watches, right through to some unmissable bargains which are much more friendly on the wallet.
If you're specifically hunting for those cheaper options, check out our dedicated guides to the best watch deals under £500, and the best watch deals under £100.
Best Black Friday luxury watch deals: Top Picks
Best Black Friday luxury watch deals: Under £500
Best Black Friday luxury watch deals: Under £100
T3's guide to the Best Black Friday luxury watch deals are LIVE
Hello and welcome to another Black Friday sales period. While others may be running around like headless chickens to bring cut-price tech to consumers, I'm hoping to keep things much more refined here.
That's because I'm hunting down the best watch deals out there. I'll be catering to absolutely everyone, whether you've got pockets like the Mariana Trench, or sparkling water in your champagne flute, there's a bargain for everyone.
I've been finding brilliant watch deals for years, and have an even longer history of helping shoppers make luxury purchases over the Black Friday sales. I'm here to help you sniff out the real bargains, and make the most of your cash.
Rolex Daytona reduced
Let's kick things off with one of the most sought after watches on the market. The Rolex Daytona is as rare as hen's teeth these days, with people spending a small fortune to snag one. Here, you can actually save £1,000 – and not many can say that!
Audemars Piguet Royal Oak with £9,999 off!
There's no watch more synonymous with modern watch enthusiasts than the Audemars Piguet Royal Oak. Designed by the legendary watch designer, Gerald Genta, this watch has spawned a wide range of imitations and homages. With a staggering £9,999 off the list price, if you're in the market for one, now is the time.
Tasty Patek with a healthy 20% discount
Patek Philippe is widely regarded as the manufacturer of some of the best watches on the market, and it isn't hard to see why. Their movements are rivalled by only the very best in the world, and are renowned for offering a range of brilliant complications. Pair that with beautiful design work on the outside, and you've got a smash hit on your hands. Saving a whopping £14,999 is a great deal.
Gorgeous Grand Seiko for under £4,000!
I'm a massive Grand Seiko convert. I'd always been largely unconvinced by the brand, but having recently got hands on with a few – and after chatting with the brand's Master Watch Technician – I get it. The finishing on them is sublime, and their dials can be out of this world. Snagging a £980 saving on this limited edition model is a cracking deal.
Ostentatious Omega with over £3,000 off!
The popularity of Omega has really exploded of late. While the brand has a rich and diverse history, they've evolved in recent years to step out of the Rolex shadow. The Omega Seamaster is a key part of that, and this model cast in gold is a luxurious option.
Land a lovely Lange for a lot less!
I've been hands on with watches from a lot of luxury brands, but nothing has captured my attention quite like A Lange & Söhne. Stunning dimensions, unbelievable movements and quality materials make for some of the best watches on the market. I was especially taken back by the A Lange & Söhne 1815 – and now you can snag one for over £14,000 off!
Marloe Night GMT for under £500!
Good morning watch lovers! Sam here, back to guide you through another flurry of killer deals on some lovely watches. We spent most of yesterday looking at some of the most expensive watches out there – albeit made cheaper with some cracking deals.
Today, I'm starting off with something much more budget-conscious – a "true" GMT for under £500! That's the Marloe Night GMT – and much more stylish black-dialled variant of the Marloe Day GMT I tested earlier this year. It's a steal at just £499.
The best deal I've found so far is a £261 Seiko
While there are all sorts of big, expensive watches you could buy, sometimes a cheap and cheerful do-it-all piece is more worthwhile. Whether you want something cheaper to wear when your collection of multi-thousand pound timepieces won't do, or you've simply got a skinnier budget, this Seiko Cocktail Time is an absolute bargain. In fact, I'll go one further – right now, it's the best watch deal I've found!
Neat Nomos for next to nothing
I'm a massive fan of Nomos watches. Having reviewed the Nomos Club Sport Neomatik earlier this year – and spent a great deal of time ogling them at Watches & Wonders 2024 – it's safe to say I'm hooked. The brand offers stunning in-house movements at unbelievable prices – like this cute Club Campus for just £1,105!
TAG Heuer Monaco over £1,400 off
Is there any watch with a silhouette as iconic as the TAG Heuer Monaco? I certainly don't think so, and while my baby wrists are too dainty to pull one off, I can't help but admire them. Right now, you can snag one with a killer £1,410 reduction at Chisholm Hunter, making it a really attractive price!
Rolex DayDate with a £5,000 price cut
There really is nothing quite like the Rolex DayDate. Often dubbed the 'President' watch, the piece is synonymous with the rich, famous and powerful world elite. You might think that's the sort of thing which skips past a Black Friday price cut, but you'd be wrong! Our friends over at Chisholm Hunter have a gorgeous example from 2002 with a whopping £5,000 slashed from the price.
Gorgeous GMT with over £700 off
GMT watches are hot property right now, and there are few hotter than the Longines Spirit Zulu Time. Offering the perfect blend of relative affordability, good looks and great specs, this is a knockout. Now, with over £700 slashed from the price tag, it's even more affordable!
One of my grail watches is on sale!
There are some watches which I absolutely adore, and the Longines Master Collection Chronograph is one of them. Packing in an absurd amount of complications for a bargain price, this watch is one of the best value propositions in modern watchmaking. Now, I've found it even cheaper, with a healthy 20% price cut dropping it to £2,680!
AP Royal Oak for less than £20k?
One of the reasons why I really love Black Friday is because it brings products you'd never have expected into new, lower price points. Take this Audemars Piguet Royal Oak Offshore – now under £20k thanks to a £4,999 price cut at Goldsmiths. That's an incredible discount, and offers the watch at a lower price than you'd ever expect to see an AP listed at.
Gone fishing (for top deals)
Right, deal hunting is hungry work. I'm off to top up the tank to ensure my price-picking powers are still in top shape. I'll be back this afternoon with more of the same!
Pilot watch perfection
Hello once more, you deal-hungry folk! Sam here, back again to bring you more from the wonderful world of watches with smaller than usual price tags. Next up, I've got a brilliant deal on a gorgeous Zenith Pilot Type 20. Complete with a neatly aged bronze case and oversized Arabic numerals, this could be a great IWC alternative – particularly with £1,000 off the list price!
Perfect PRX
While there are all sorts of watches with high price tags we could write about, there are also a lot of great deals to be had for less. For many the Tissot PRX is a watch that embodies this spirit more than any other. It punches far above its weight, offering a sleek style for a low price. Now, that's even cheaper, with a £135 saving on this white-dialled model.
Quirky dive watch is back at a bargain price
Having worked on as many of these deals events as I have, you get to know the kind of thing which is likely to crop up. I've seen deals on this gorgeous Oris Divers 65 dive watch at just about every single event, and they never cease to amaze me. You're getting a killer watch – and now, it's at an even better price!
Stealth field watch with killer discount
There are a wide range of quality deals on Seiko watches this year, and this might be one of my favourites. If the regular Seiko Alpinist is a field watch, this model is made for the Black Ops division. Complete with a dark and moody exterior, this model is even better with over £300 off.
Gorgeous Gucci Grip
The discourse surrounding fashion watches will always persist, but there's no denying the appeal of the Gucci Grip. It's cool and avant-garde – even if it does look a bit like a set of bathroom scales. Frankly, it's the only Gucci watch I'd rock – and I'd love every second of it.
Wonderful world timer
I love a world timer watch. Much like the popular GMT, these allow you to tell the time in various places around the world. They do it, however, with a rotating disc complete with different city names, rather than another hand. Now, you can snag one with a great saving. This Raymond Weil Freelancer was already a pretty good deal – and now it's over £800 cheaper!
A delightful dress watch?
They're hardly in fashion these days, but I still maintain there's a need for a dress watch in every collection. When the occasion calls and you don your best suit, nothing will elevate the look more than a neat dress watch on a gorgeous leather strap. If you're flush, this IWC Portofino is a wonderful option. You'll save over £1,000 on it, too!
In your face
Morning all! Mat Gallagher here. I've always though the Casio Ediface watches looked pretty smart and wore one for a few years. So this gold and black chrono model in Amazon's Black Friday sale caught my eye. It's currently 16% off, which is only around £17, but it does take it down to a neat £90.
Moonswatch vibes over half price?
And a good morning from me, Sam Cross, back to guide you through another day of traversing deals on top timepieces. As Mat has kicked us off with a goodie from Amazon, I'm going to bring a few more from the big box retailer. First up, there's this stunning Fossil chronograph, which bears a fairly strong resemblance to the iconic MoonSwatch. You'll pick it up for way less, though, snagging it for just £45.60.
If it looks like a duck...
Ah, the Invicta Pro Diver. This is just about the most contentious watch I include in any such post, but I always make sure to highlight deals on it. Why? Well, simply put – it's a lot of watch for the money. For just £68 right now, you'll get a good looking dive watch with a reliable Seiko movement and 200m of water resistance. That's a bargain, however you look at it.
Another delightful diver
If you really fancy a dive watch, but the Invicta is still a little off-brand for you, check out this killer deal on a Citizen dive watch. Complete with a retro orange dial, this is a great pick for those who like the dive watch style, and want to buy from a reputable, respected brand.
The perfect office Rolex is £1,500 off!
Is there any watch better suited to the office than a black dial Rolex Oyster Perpetual? It's synonymous with junior bankers and mid-level managers – and it isn't hard to see why! Just about as simple as a watch can be, this stunning 2020 example is £1,500 cheaper this Black Friday!
Killer GMT watch now even cheaper
One of the best bits about Black Friday is that deals are rarely set in stone. Just yesterday, I wrote about the Longines Spirit Zulu Time GMT, which had over £700 off at £2,215. Now, another retailer has it even cheaper – just £1,855 at Goldsmiths! That's on the leather strap rather than the bracelet, but I'd argue that's an even better look for this piece!
This is the new best watch deal of Black Friday
I've been incredibly reserved so far, but this is the first watch deal which has really tempted me to open my wallet. This Nomos Club Campus Neomatik is stunning with a crisp white dial and gold-toned hands. Even better – it's half price right now, making it a tantalising £1,220!
A bargain PRX with added complications
While the Tissot PRX is always a good pick, snagging one complete with a chronograph inside is even better. It's one of my top watches overall – and it can now be had for just £1,200!
Sweeter than chocolate
Oris watches have gained a big following in recent years, and this is an excellent example. Featuring the brand's iconic pointer date hand, this is a classy piece in beautiful bronze, complete with a chocolate brown dial. It's good enough to eat – though at £1,495, it might be better strapped to your wrist. But hey, you do you – we don't judge.
Something different for a whole lot less
We've just had some very exciting news from our friends over at Mr Jones Watches. Purveyors of all things quirky and unusual, this brand prides itself on watches as works of art. Their Black Friday sale offers up to 50% off the range, with two of my favourites – the Blueberry Late and the Berry Late Again – available for just £110!
Check out the Mr Jones website for more.
A dial from another dimension
A good dial is half the battle when it comes to falling in love with a watch. That's exactly what you'll get on this neat dress watch from Hamilton. A burst pattern on the dial features stunning brushing, for a simple yet mesmerising finish.
Sporty Spice has entered the building
If you're looking for a watch which can endure some sporting activity but still look classy, look no further than the Tissot T-Touch Connect Solar. It's one of the best hybrid smartwatches I've ever used, and it's even more appealing at this price.
Beautiful Bauhaus Braun on a budget
Braun watches are often considered some of the best budget watches out there. The classic Bauhaus-inspired design is effortlessly simple, but has a real presence on the wrist. Down to just £75, it would be rude not to snap one up...
It's not goodbye...
Right folks, that's me done for another day. We've found a load of killer deals on luxury watches today, and I can see a lot more appearing tomorrow. I'm off to recharge, but I'll be back here in the morning to bring you even more stunning deals! Happy shopping!
The day is here!
Good morning watch lovers! The day is finally upon us, with Black Friday bringing some incredible deals to the fore. I'll be back here today to bring you some more incredible deals on all things watches. There already appears to be some new deals cropping up, so let me do some trawling and I'll be back with some goodies for you.
Delicious dive watch for less
If you're looking for a stylish dive watch on a budget, there's plenty of great deals out there. However, this one might just be the best yet. This Citizen Promaster Eco-Drive is a great looking thing, and was already discounted from £399 down to £251. However, Beaverbrooks has a code for 10% on top! Use FRIYAY10 to snag this one for just £225.90.
Stunning Bauhaus watch deal is BACK
Back when I first started tracking watch deals in early November, this Junghans Form was one of the best Black Friday watch deals under £500 I found. It was very popular – so popular, in fact, that it sold out frustratingly quickly. It's back now though – just £351! Snag it before it has gone.
Fashion watches? Pah!
There's quite a lot of hostility towards fashion watches from fans of luxury horology. Sometimes that's justified – brands jack up the price of naff watches simply because of the logo on it. However, I've just had a look through the Amazon Top 100 and found three watches which I'd be happy to wear.
Sleek Seiko over £300 off
Seiko has had some of the best watch deals out there this Black Friday, and this latest watch shows they aren't about to slow down. A part of the iconic Alpinist series, this watch is much less stylised than we'd usually associate with that range. It's perfect as an everyday watch – and you'll get an extra 10% off with code EXTRA10.
Feeling blue on Black Friday?
Christopher Ward has relaunched its Blue Friday sale! That sees 10% of the sales from all blue watches on the site donated to the Blue Marine Foundation. That's a charity which looks to protect the oceans for future generations. It's not a discount, but it does a lot of good, and that deserves respect.
Another delicious Rolex DayDate with a price cut
It's been a hot second since we talked about killer deals on Rolex watches, but that certainly doesn't mean they've disappeared. This year, there seem to be even more discounts that ever, making it a really brilliant time to buy. The latest one I've found is this stunning vintage yellow gold DayDate at eBay.
Something sporty this way comes...
If you fancy something a little different, this Tissot Sideral is a bargain. Inspired by an older design in the Tissot catalogue, this model is quirky and different, without feeling completely alien.
Bargain Bulova chrono
While all kinds of luxury watches are capable of being very expensive, chronographs do have another level to them. Those intricate movements are very expensive to manufacture, making it more costly. However, quartz chronographs offer some solution for those on a tighter budget – and this Bulova one is such a bargain. At just £169.20 with an extra code, it's hard to pass up.
The trendy everyman Rolex of the moment is even cheaper
The Rolex Explorer has been on an upward trend for a few years now. Once something of a forgotten child within the range, the model is enjoying a spell of well earned popularity. It's the latest Rolex I've found with a modest discount – £1,000 off at Chisholm Hunter snags this one for just £7,950.
Will you Ventura this far?
When it comes to weird and wonderful watches, the Hamilton Ventura is my pick of the bunch. Photos never do them justice – you really do need to see them in the flesh to understand just how cool they are. Chisholm Hunter has a gorgeous rose gold-toned example right now, with 15% off the list price with code BF15.
The best watch you've never heard of?
As far as I'm concerned, Parmigiani Fleurier is one of the most underrated watch makers on the scene right now. I got hands on with a few of their models – like the Tonda Xiali Calendar – at Watches and Wonders, and they've lived rent-free in my head ever since. Now, the Tonda GMT Rattrapante is 20% off at Jura Watches – down to just £22,582.01. Though we're sure they'd let you off the penny if you ask nicely...
Limited edition Seiko under £600
This watch has a face which only a mother could love – but a price that everyone can! Limited to just 4,000 pieces, this Seiko Prospex Speedtimer Solar 40th Anniversary model is packed with cool chronograph functionality. It's certainly an interesting watch, and it's a bargain at this price.
Until next time, folks
It has been another great day for watch deals! I'm sure we're still scratching the surface, so I'll be back here from tomorrow morning with more of the same. Be sure to check back if you're buying for a watch lover, as I'll be hunting for some great deals on accessories and other more affordable bits.
Good morning, watch fans
Hello Saturday cats! Sam here, back to bring you more of the best and brightest watch deals out there over the Black Friday weekend. After the frenzy of new deals yesterday, I'm going to switch things up today and look at some great accessories and other lower cost items which might make a great gift for the watch lover in your life. I'm off to hunt down some deals, but I'll be back shortly to show you what I dig up!
The best gift for watch lovers?
Okay, let's kick off with a product which I think is the best gift for any watch lover. The Wolf Blake single watch roll is a bargain right now – once £79, you can get it for just £24.30 at Beaverbrooks! That's a bargain, and it's such a simple gift. Whether the watch lover in your life owns one watch or has enough for a family of octopuses, this is a useful, luxurious gift to receive.
Something for watch hoarders
A single watch roll is all well and good, but what do you buy the watch lover with a growing – or already grown – collection? For me, there is no gift quite like a nice watch box. Not only will it keep things neat and tidy, with a nice place to store your treasured timepieces, it can seriously elevate the look of your dresser. This Wolf Howard 7 piece watch box is a steal with almost £100 off.
You spin me right round
While we're in the area of watch storage solutions, let's talk about watch winders. It's certainly not a necessity for everyone, but if you own complicated watches or have a few that won't see as much wear time, it can be a handy addition. The Wolf Cub is pretty much the gold standard for an entry-level single watch winder – and it's under £200 at Beaverbrooks right now!
Like a record, baby, right round, round, round
While we're talking watch winders, let's take a look at one of the most luxurious options out there. The Wolf Roadster triple winder is absolutely stunning, complete with a wooden back panel. It's like the inside of an old Jaguar – and it's over £360 cheaper right now.
Pretty in, err, purple
One last gift idea from me – this Wolf leather valet tray is an excellent way to hold a few watches, but also keep track of various odds and ends. I have something similar at home and it's a godsend for keeping those little things which don't really have a home elsewhere. Adding code FRIYAY10 snags it for just £56.70, which is a stellar deal.
Skeletons in the closet
Skeletonised steel sports watches are super trendy right now. Led at the top end by rappers and footballers wearing pieces from the likes of Audemars Piguet, those of us with a more modest budget are also in luck. I'm a big fan of the Maurice Lacroix Aikon – and this stunning, skeletonised example is 25% off right now!
Dressed to impress
I've been shouting about Seiko deals all month – but this might just be the best one yet. This Seiko Presage Enamel Dial watch is a whopping £1,200 off right now! That lets you snap up a really beautiful dress watch with a much more measly price tag.
Cheap automatic chronograph!
While many watch enthusiasts seek out older brands for their heritage and often storied history, there's something to be said for a modern brand, too. These are often derived entirely from the passion for the project, which can often make for some brilliant designs. Frederique Constant embody that description – and a 43% reduction on this Highlife Automatic Chronograph might make it the cheapest automatic chrono out there!
Bargain Citizen chronograph
From a cheap automatic chronograph to a cheap chronograph altogether! This Citizen Eco-Drive is as good as half price right now – down from £399 to £200 at Chisholm Hunter. It's a perfect watch for most people, with stylish looks and a cool leather strap making it easy to dress up or down as needed.
The perfect office watch?
I'm a big fan of Baume & Mercier. Their Clifton watch is a stunning dress watch – I've written about good deals on them before! This one is the regular steel model, and it just might be the ultimate office watch. Black dial, black leather strap and a movement with a five day power reserve. At a hair over £2,500, this is a great buy.
An offer you can't refuse...
Not to overload you with bargain dive watches, but I have found another bargain dive watch. Remember the Invicta Pro Diver I listed further down the page? Well, for an extra pound, you can nab this gorgeous gold-toned version. It's certainly something to look at, and it's perfect for doing your best Tony Soprano impression.
Nifty Nomos
We love Nomos watches here at T3, but this one is a little extra special. Made to celebrate 175 years of the brand manufacturing gorgeous watches in Glashutte, Germany, the Nomos Tangente Rose Gold Neomatik is cased in beautiful 18 carat rose gold. It's really special, and it's over £1,700 cheaper right now!
Over and out!
Right you watch-loving folk, that's me done for another day of deal hunting. I'll be taking a break tomorrow, but I'll be back with you on Monday, where we'll be looking for all of the Cyber Monday deals which arise. If there is anything worth noting which comes up tomorrow, though, I'm sure another member of the team will take up the reins to keep the deals flowing. Don't forget – all of the offers here are, as of right now, still buyable, so there's plenty of options for you to use as a jumping off point.
Can you still buy watches on Cyber Monday? Yes, you can!
Good afternoon folks. T3's resident watch expert Sam here, back to guide you through the final hours of Cyber Monday. The watch deals look just as hot today as they have all weekend, so I'm going to find some bargains and I'll be back shortly.
Possibly the best Tissot PRX deal yet?
One watch I've been looking out for all month is the Tissot PRX. It's a modern classic for a reason, with a cheap price tag which is only more attractive in the sales. So far, deals on popular models have been few and far between, but that all changes now. Chisholm Hunter is offering the ice blue dial variant for just £576 right now!
Last of the killer deals
After a busy weekend full of deals, you might think the sales are over. That's not strictly true though – you can still find a handful of deals if you know where to look! In particular, there are some really sweet deals still available at Chisholm Hunter. Everything listed at the top of this page is also still available – and if I find anything extra tasty, I'll be sure to update you here!