If you have a relatively new Samsung TV you've probably already had your interest piqued by the Gaming Hub feature.
This lets you stream games directly to your TV or display, from the likes of Xbox Game Pass or Nvidia GeForce Now, without any external hardware other than a controller - and that last part is clearly something Samsung's had its eye on.
Along with a bunch of other announcements, it's just unveiled a new partnership at CES 2024, which will see accessories come out labelled as "Designed for Samsung Gaming Hub".
The idea is pretty obvious - where it's previously relied on you having a PlayStation DualSense, Xbox Wireless Controller or another Bluetooth gamepad lying around that you can use, Samsung wants to make it clearer that you don't need any other console in the first place.
So, now you'll be able to pick up a controller that's branded specifically at the Gaming Hub - and the first one has already been announced.
It's coming from PDP, a well-known controller-maker that holds licenses for a bunch of official accessories for the big consoles and is called the Replay.
To those with a keen eye, the Replay looks incredibly similar in silhouette to the latest Xbox controllers, although it comes with the welcome bonus of a couple of extra paddle buttons on the back.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
It has all the features you'd expect, otherwise, including 40 hours of gaming on a charge, solid Bluetooth range and buttons to let you launch Samsung Gaming Hub instantly or control your TV's volume without needing the remote (that last one is a pretty smart touch, in our view).
The controller is available to pre-order now and comes in at $50 - we don't have UK pricing quite yet, but that suggests it won't be too expensive at all.
It's the only product that Samsung has so far shouted about in terms of the "Designed for Samsung Gaming Hub" label that it's boasting of, but you'd presume there are more on the way, and Samsung says there are more partnerships in the offing.
For one thing, a controller is only just ahead of a good headset in terms of how much it can improve your gaming experience, so we'd guess there are some audio products in the works somewhere.
Max is T3's Staff Writer for the Tech section – with years of experience reporting on tech and entertainment. He's also a gaming expert, both with the games themselves and in testing accessories and consoles, having previously flexed that expertise at Pocket-lint as a features editor.
-
Build bigger arms in just 30 minutes with this 5-move dumbbell-only workout
It’ll leave the biceps and triceps popping!
By Bryony Firth-Bernard Published
-
OMEGA puts the moon on your wrist with its new Speedmaster Moonphase Meteorite
OMEGA adds two new Moonphase Meteorite watches to its Speedmaster line-up
By Bethan Girdler-Maslen Published
-
There's an amazing money-off deal on Samsung Galaxy S25 already
Get £50 / $50 off a new Samsung Galaxy S25 when you register your interest
By Rik Henderson Published
-
Samsung's latest laptops changed my mind about AI – here's why
The Galaxy Book 5 Pro and Galaxy Book 5 360 are AI wunderkinds
By Britta O'Boyle Published
-
Samsung Galaxy S25 lineup fully revealed in press images leak – best look at the Ultra and standard models yet
Now Samsung just has to make them official
By Rik Henderson Published
-
The fourth, mystery Samsung Galaxy S25 might have been found online
Details about a slim Galaxy S25 have appeared – will it launch soon?
By Chris Hall Published
-
Qualcomm hints at major hardware shift for Samsung Galaxy S25
Does this signal the end of the Snapdragon or Exynos debate?
By Chris Hall Published
-
Samsung teases that a surprise, extra S25 could launch at Galaxy Unpacked this month
At Galaxy Unpacked, Slim could be in
By Chris Hall Published
-
Samsung Galaxy S25 launch date confirmed – Galaxy Unpacked invite arrives
Samsung sets the date for its biggest phone launch of the year
By Chris Hall Published
-
Samsung's new Galaxy Book5 Pro could give Apple's MacBook Pro a run for its money
It's thinner, lighter and has longer battery life
By Britta O'Boyle Published