With Sonos Ace on the horizon, Apple's AirPods Max are at their lowest price yet

(Image credit: Semeon Hrozian / Unsplash / Future)

published 17 May 2024

It is no secret that Sonos plans to launch its first pair of wireless headphones soon, with the Sonos Ace having leaked in recent times.

However, it seems that Apple isn't ready to simply roll over and let them steal the thunder from the AirPods Max. It is offering its own premium headphones on Amazon with $100 off.

That prices the AirPods Max the same as the rumoured Sonos Ace – around $450. And that's for all available colours – Pink, Sky Blue, Silver and Space Gray.

The discount measures at 18% off, but you need to be quick as this is a "limited time deal".

Why buy the AirPods Max?

Apple's first branded wireless over-ears sport exceptional audio performance, with Dolby Atmos and Spatial Audio support. They run on Apple's own H1 chip, that not only enables them to connect quickly and simply to Apple devices, but provides high-end noise cancellation technology to block the outside world.

There's great battery life too, with up to 20 hours of listening time quoted. And the design is spot on, with a stainless steel frame complementing other Apple products, including the Apple Watch.

The AirPods Max might have a new competitor coming in the form of the Sonos Ace, but the rival will have to go some to match up to Apple's headphones. They have been extremely popular for the last four years for a reason.

You can also find other Apple products on sale on Amazon at the moment, including the second-generation AirPods, which are just $79.99 right now.

And there are deals at other retailers too, if you want to take a look.

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.