Amazing: someone actually made an air purifier that's attractive

Falmec Bellaria is an oxygen-circulating, foulness-removing vision in Murano glass

Duncan Bell
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published
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Air purifiers must be a massively growing part of the home tech market, judging by the quantity of them suddenly appearing in T3's inbox. On the whole, they haven't looked too appetising (okay, the Dyson ones aren't bad) but the Falmec Bellaria really raises the design bar.

Falmec generally makes very stylish kitchen extractor fans, so it knows a thing or two about sucking air in and filtering the crap out of it. The Bellaria is a far more genteel, precision device however.

As well as filtering, Bellaria is a 'tabletop ionisation device' using the E.Ion system employed in Falmec's kitchen extractors. Clad in luxurious Murano glass, it's a co-production with Venetian designer Marco Zito, and also offers very pleasing, soft lighting.

The E.Ion tech delivers the 'correct' balance of negative ions to your space making it more like you're 'by the sea, in the mountains and around waterfalls.'

Negatively charged ions are said to remove 'bacteria, viruses, dust mites, pollen, spores, various dusts, foul odours and cigarette smoke' from the air. 

Science bit: "as most airborne particles have a positive charge, they are attracted to the negative ions produced by the Bellaria system. When there is a high enough concentration of negative ions in the air, they will attach to floating particles in large numbers. This causes the particle to become too heavy to remain airborne. As a result, the particle will fall out of the air, and will then be collected by normal cleaning activities, such as vacuuming or dusting."

Tests done at the University of Padua found 'a reduction of 85% of bacterial charge in the atmosphere when the Bellaria is active.'

More prosaically, the Bellaria also boasts a dust filter, and an activated carbon filter to deal with smells.

A neat little light in the shape of a leaf tells you how polluted your air is – if the leaf is green, all is well – and the light can be faded up or down, or turned off entirely.

Mainly, it's a very attractive thing. "We are proud to say that Bellaria has won a silver prize in the Wellness and Relaxation Products category of the European Design Awards,” comments Falmec's Head of Sales and Marketing, the really quite excellently named Lorenzo Poser.

Bellaria by Falmec is available now in a choice of red, yellow, white and grey, for £849. (Their website is in Italian so you may need to employ Chrome's translation abilities).

Duncan Bell
Duncan Bell

Duncan is the former lifestyle editor of T3 and has been writing about tech for almost 15 years. He has covered everything from smartphones to headphones, TV to AC and air fryers to the movies of James Bond and obscure anime. His current brief is everything to do with the home and kitchen, which is good because he is an excellent cook, if he says so himself. He also covers cycling and ebikes – like over-using italics, this is another passion of his. In his long and varied lifestyle-tech career he is one of the few people to have been a fitness editor despite being unfit and a cars editor for not one but two websites, despite being unable to drive. He also has about 400 vacuum cleaners, and is possibly the UK's leading expert on cordless vacuum cleaners, despite being decidedly messy. A cricket fan for over 30 years, he also recently become T3's cricket editor, writing about how to stream obscure T20 tournaments, and turning out some typically no-nonsense opinions on the world's top teams and players.

Before T3, Duncan was a music and film reviewer, worked for a magazine about gambling that employed a surprisingly large number of convicted criminals, and then a magazine called Bizarre that was essentially like a cross between Reddit and DeviantArt, before the invention of the internet. There was also a lengthy period where he essentially wrote all of T3 magazine every month for about 3 years. 

A broadcaster, raconteur and public speaker, Duncan used to be on telly loads, but an unfortunate incident put a stop to that, so he now largely contents himself with telling people, "I used to be on the TV, you know."

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