With just a few short weeks left until the iPhone 15 range is expected to launch, it's safe to say the rumour mill is turning furiously. We've heard whispers about all kinds of software and hardware upgrades coming to the devices.
Now, details have emerged about the order quantities Apple has placed with their suppliers. And they're banking on you spending big this time out.
There's quite a bit to unpack there. First, the Plus. It's not really surprising to see that Apple aren't forecasting big things here. Like the ill-fated Mini before it, the Plus hasn't captured public imagination especially well. Clearly, that's not something which is expected to change.
The base model is pretty much exactly what you'd expect. At 25%, it's doing its fair share exactly. The Pro is somewhat surprising. At 28% of expected shipments, Apple are clearly expecting this to be quite a big player. That surprises me – given its proximity to the price of the Pro Max, I'd never imagined it as a top seller.
Then, of course, there's the Pro Max. Is 37% of sales overestimating? Honestly, I don't think so. I've said a number of times that I don't think the rumoured price hike for the model will be catastrophic, and clearly that's a sentiment which Apple is echoing.
The iPhone 15 launch date is rumoured to be the 13th of September. That means, we're only about four weeks from finding out for certain what is coming to the new handsets.
