Apple Watch Ultra is available with a massive discount - but there's a catch

Golden Concept Racing Sport Ultra Apple Watch case

(Image credit: Golden Concept)

published 21 January 2023

The Apple Watch Ultra is Apple's best smartwatch – but at £849 it's also its most expensive one. If you've been hankering for an Ultra but can't quite justify the full price, you can get many models today for just £699. That's a saving of £150.

There's a catch, but it's a small one: you need to be a member of the wholesaler Costco UK. If you aren't, an online-only membership will set you back £15 annually.

Which Apple Watch Ultra models are discounted?

Quite a few. At the time of writing the £699.99 price (including VAT and delivery) is available on the Titanium with Yellow/Beige Trail Loop, with the Green Alpine Loop, with the Orange Alpine Loop, with the Ocean Band, with the Blue/Grey Trail Loop and with the Starlight Alpine Loop.

The low prices are all for the small and medium bands. Some models are the same price for the large bands, but others – such as the Orange Alpine Loop – are £814.99.

In addition to these discounts, the Titanium case with Black/Grey Trail Loop is also discounted, but not by much: it's £814.99.

These are limited-time deals and you're limited in quantity too: there's a maximum of three watches per customer.

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Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).