I don't know about you, but if there's one thing I love to do with a frighteningly expensive gadget, such as the recently released Apple Watch Ultra, it's trying to smash it with hammers.
Luckily for me and my bank balance, I don't need to do that with the Apple Watch Ultra, because YouTube channel TechRax already has – and Apple's toughest and best smartwatch turns out to be even tougher than you might expect. After trying to smash it repeatedly on a table, TechRax actually broke the table it was on instead.
You can't accuse TechRax of being lazy. First of all they tried dropping it from four feet up, a height I know from bitter personal experience can do serious damage to a smartwatch screen. The Ultra was barely scuffed. Next, they swirled it around in a jar of nails to replicate the experience of, er, putting your smartwatch into a jar of nails. The nails didn't leave a mark.
That's when they reached for the hammer.
Stop. Hammer time!
As MacRumors reports, the final step was to smack the sapphire crystal glass of the Apple Watch Ultra with a hammer until it broke. The crystal lasted a surprisingly long time – it's clearly much stronger than the glass in earlier Apple Watch models, which I've managed to crack with a single accidental knock – and the hammer attack was as damaging to the table as it was to the Apple Watch Ultra.
If you're wondering why anybody would want to take a hammer to a perfectly good Apple Watch Ultra, the answer is of course views: at the time of writing the video has already been watched by, and has served ads to, over 4 million people. But it's also interesting to see Apple's PR claims put to the test, because of course the Ultra is in part being sold on the basis of how tough it is. Maybe its next ad campaign could have the strapline "Hammer don't hurt 'em." Or maybe not.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).
-
Apple Watch Ultra 3 could be more affordable and more like a G-Shock
Alleged unreleased Apple Watch Ultra spotted on the FCC website with a plastic design
By Rik Henderson Published
-
Garmin’s new luxury smartwatches bring serious heat to Apple Watch Ultra
If you want to impress your fellow yacht owners, these are the smartwatches you'll want to wear
By Carrie Marshall Published
-
This Apple Watch Ultra case is cuckoo bananas expensive
Can you justify spending $799 on a case for a $799 watch?
By Carrie Marshall Published