Asics has set hearts racing and records tumbling at its inaugural Festival of Running event in Paris last weekend. The occasion showcased the transformative power of running, drawing runners from around the globe to the City of Lights.
In a display of sheer athleticism and determination, elite runners from Ethiopia, Kenya, Djibouti, and beyond delivered jaw-dropping performances.
Mohamed Ismael of Djibouti shattered the country's national record in the 5km, clocking an astounding 13:32.
Nadia Battocletti set a new Italian record in the 10km, while Julia Mayer of Austria stunned spectators by breaking her national record by an incredible 21 seconds.
Ethiopia's Likina Amebaw blazed through the mixed 10km race, smashing her personal best with a lightning-fast time of 29:56. Meanwhile, Jemal Yimer matched his personal best of 27:43 to clinch victory in the men's 10km race.
Hagos Gebrhiwet claimed victory in the men's 5km, crossing the finish line in an impressive 13:24. Not to be outdone, Caroline Nyaga of Kenya conquered the mixed 5km with a stellar time of 14:40.
All participants achieved their personal bests wearing Asics' latest innovative performance footwear, the Metaspeed Paris Sky and Metaspeed Paris Edge.
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Building on the success of the Asics Metaspeed Edge Plus and Metaspeed Sky Plus, the new running shoes are tailor-made for fast-paced events such as the Festival of Running.
Lord Sebastian Coe, President of World Athletics, hailed the event as a thrilling showcase of athleticism and community spirit. Olivier Mignon, Director of Sports Marketing at ASICS Global, echoed the sentiment, expressing pride in the athletes' achievements and the event's success in uniting runners of all abilities.
To find out more about the new shoes, visit Asics today.
Matt Kollat is a journalist and content creator who works for T3.com and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.
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