Award-winning Samsung QD-OLED TV drops to lowest-ever price for Prime Day

I've been testing TVs for many years and this one, the Samsung S95C, is an astonishing display of QD-OLED technology, that not only netted a 5-star T3 review this year, it also nabbed the T3 Awards 2023 gong for 'best TV' – so there's no doubting that it's a stellar set. 

There's also no doubting that the S95C has just dropped to its lowest-ever price, courtesy of Amazon's Prime Big Deal Days sale, which is currently underway, with the 55-inch model receiving a 35% price cut versus the original retail price. The 65- and 77-inch models are also available at discount, just not quite as hefty a percentage.

Samsung S95C 55-inch: was £2,399, now £1479 at Amazon.co.uk
If you've been contemplating a new TV then this one is a real crowd-pleaser. A 5-star-scoring and award-winning set, Samsung's QD-OLED format brings the benefits of OLED's inky darkness with enhanced brightness compared to most traditional OLED formats. It looks amazing, especially in dark room conditions. 

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I've been fortunate enough to review some of the best OLED TVs in 2023 – and the Samsung S95C easily stands up against the competition. It's brighter and better than its S95B predecessor, too, making it an even more compelling purchase – especially at this cut price. 

And all thanks to Amazon's Big Deal Days, which is a two-day sale that officially kicked off today (Tuesday 10 October), which I ultimately think of as 'Amazon Prime Day 2'. It's an opportunity to shop for some of the best Prime TV deals, with this 2023 Samsung model a particular highlight. There are others, of course, with a 65-inch LG C3 OLED another standout deal. 

While the price of the S95C isn't tiny, it's still a significant reduction. I've been using independent price-monitoring site CamelCamelCamel to ensure it's the real deal, which clearly shows it's the cheapest it's been to date. I can't find the set for less elsewhere, either, so Amazon looks like your best shot if you've been waiting on buying one of the best 2023 TVs... now is your chance!