

Today, we're busy hunting out and reporting on the best Amazon Prime Day deals around. If you've ever shopped for clothing on Amazon, you'll know that it's – to put it politely – a bit of a mixed bag. However, amongst all the weird names you've never heard of are some genuinely excellent brands. The kind that pop up in all our buying guides.
Right now, there are Amazon Prime Day price drops from leading outdoors and fitness brands like Under Armour, Puma, Regatta, and Berghaus. Read on for our pick of the best offers today.
- Browse all Amazon Prime Day deals at Amazon UK
- Not a Prime member? Sign up for a FREE Amazon Prime trial now
- Browse all Amazon sportswear deals
Under Armour fitness gear | 30% or more off at Amazon
This Under Armour Prime deal knocks up to 30% off handy fitness clothing, from shorts and T-shirts, to caps, gym bags and leggings. Discounts range wildly depending on the product, but there are some sweet deals hidden in there.
Puma sportswear | 30% or more off for Amazon Prime Day
This hot Prime Day deal from sports brand Puma includes plenty of essentials such as shorts, sweatpants, and caps, with styles for both men and women.
Berghaus outdoor clothing | 30% or more off at Amazon
Berghaus specialises in outdoor kit. Head to Amazon today for big price drops on things like down jackets, handy day sacks, and hiking trousers.
Speedo swimwear | 30% or more off at Amazon
Dive into the Amazon Prime Day deals to save big on kit from swimwear specialist Speedo. There's big discounts on swimsuits, trunks, goggles and other accessories today.
Amazon Prime Day alternative sales – UK
- Argos.co.uk – cheap Lego, toys, phones and more
- AO.com – huge sale on electrical appliances
- Currys.co.uk – clearance sale is live now
- Dell.co.uk – big savings on laptops and desktop PCs
- eBay.co.uk – knock-down prices and voucher codes
- Very.co.uk – deals on electricals, fashion and home
- Lovehoney.co.uk – discounted sex toys and lingerie
- Goldsmiths.co.uk – savings on watches and jewellery
- John Lewis – great savings plus the John Lewis guarantee
- Le Creuset – premium cookware gets tasty discounts
- Nike – new sneakers at sneaky low prices
- ASOS – big savings on clothes
- Schuh – save big on shoes, boots and trainers
- The White Company – quality bedding at reduced prices
- Simba – save big on mattresses and sleep bundles
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Ruth is a lifestyle journalist specialising in sleep and wellbeing. She has tested more mattresses than her small flat can handle and will talk at length about them to anyone who shows even a passing interest, and has had to implement a one-in-one-out pillow policy for fear of getting smothered in the night. As well as following all the industry trends and advancements in the mattress and bedding world, she regularly speaks to certified experts to delve into the science behind a great night's sleep, and offer you advice to help you get there. She's currently Sleep Editor on Tom's Guide and TechRadar, and prior to that ran the Outdoors and Wellness channels on T3 (now covered by Matt Kollat and Beth Girdler-Maslen respectively).
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