
Nothing are undoubtedly one of the most popular brands in tech right now. Heck, they even took home the coveted and prestigious T3 Award for Brand of the Year earlier this summer.
Led by former OnePlus CEO, Carl Pei, the brand have unveiled a range of products across different market segments. Most recently, we saw the Nothing Phone (2) released, which is the brands' most premium Android phone to date. Before that, the Nothing Ear (2) offered a cost effective entry to the world of wireless earbuds.
Now, the brand have launched a new subset called CMF by Nothing. This is intended to offer products in a much more appealing price bracket. The aim is to take the Nothing design DNA and port that into reliable, affordable devices.
The company is described as a subset team within the larger organisation, so don't panic. The same top quality, innovative Nothing products will be coming from the brand as a whole, with some of that trickling down into cheaper devices.
And they're certainly starting strong. According to the launch video, the brand will unveil a smartwatch and a pair of earbuds before the end of the year. That's a big deal.
Sure, Nothing have made some earbuds before – even the Nothing Ear (stick), which is relatively affordable. But a smartwatch? That's a new product category altogether.
It's interesting to see this launch on the more affordable side of the Nothing brand. Most companies would enter a new product category at the top end, offering the best version of the product they could, before porting that technology down to lower price tiers. Unless we're also going to be treated to a Nothing Watch in the premium tier, that's not the case here.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
There's currently no indication of specs for either device. We'd expect to see the minimalist Nothing design language on show, though. I'd also expect the device to run Wear OS, for maximum integration with the Android-running phone.
Regardless, we won't have long to wait and find out. While nothing more specific than "later this year" was given for the launch date, that limits us to a maximum of four months. Keep your eyes peeled – you won't want to miss this.
Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
-
Struggling to nail push-ups? A fitness expert says this simple hack will make them stronger
A simple tweak to your arm position can make all the difference
By Bryony Firth-Bernard Published
-
Android Auto 14 beta arrives and it sets the groundwork for major changes
More details link Android Auto to significant car control changes
By Chris Hall Published
-
Samsung's foldables get Android 15 (One UI 7) at last, but there's a catch
You might have to wait a bit longer for the full release
By Chris Hall Published
-
Honor suddenly adds Samsung-rivalling upgrade that'll last for years
It's a big change, and a welcome one
By Max Freeman-Mills Published
-
Photoshop's getting a surprise free upgrade on iPhone – and Android's next
The full experience is coming to mobile
By Max Freeman-Mills Published
-
Honor Magic 7 Pro has five features I love – Apple and Samsung can't match this
I travelled to Slovenia to put this Android phone through its paces. It did not disappoint
By Sam Cross Published
-
Google set to make moving between Android phones much less painful
Buying a new Android phone? Your next migration could be a lot smoother
By Chris Hall Published
-
Android phones getting something iPhone owners outside Europe can only dream of
Court ruling ramifications becoming clear
By Rik Henderson Published
-
Your Android phone just got a hidden free anti-theft update
This should keep your data safe if your phone is stolen
By Sam Cross Published
-
Forget Android 15, your phone could have Android 16 sooner than expected
Google reportedly planning to shake up its release schedule
By Rik Henderson Published