

With a Bravia TV from Sony at home, I know the quality that these televisions can offer, which is why I think the Sony 42-inch Bravia A90K deal now available as part of Amazon Prime Day 2024 is the best deal I've seen so far. I'm also in the market for a smaller set, so it's the perfect fit.
View the Sony 42-inch Bravia A90K OLED deal here
You get a sensational-looking picture no matter what you're looking at – from games to movies – and the OLED tech ensures high dynamic range (HDR) and deep blacks are handled brilliantly. What's more, Google TV is my favourite streaming TV platform – and that's exactly what the A90K offers. It's still part of Sony's current TV range, too, so is bang up to date!
Sony 42-inch Bravia A90K OLED: was £1,799, now £1,149.99 at Amazon
There's lots that I like about this 42-inch set beyond just its size. That includes the impeccable 4K picture quality, the three HDMI ports (two with HDMI 2.1 for 4K/120Hz gaming), and the Cognitive Processor XR (also found in flagship Sony TVs) that makes sure everything that's thrown on screen looks the best it can possibly be – that means I know it'll look amazing with sports, just as it will with any other content.
As the TV is now down from £1,799 to £1,149.99 over at Amazon, you're getting a reduction of £649.01 (that's 36%) over the previous price – think of all the digital movies and shows you could buy with the money you're saving. It's the set I want to buy – although I do wish Amazon would offer 0% interest month-by-month payments (as it does on the Kindle Paperwhite and Amazon Fire Omni QLED TV).
The 42-inch size is perfect for smaller spaces where you don't want the television dominating the entire wall. Sony has once again succeeded in putting together a design that is as unassuming as it is stylish. That's another reason I want this set as an upgrade in my home.
In T3's Sony A90K review, the reviewer talked about the "big image quality" of this set, and the "next-gen games console support" – it's the perfect television if, like me, you're looking to connect up a PlayStation 5, an Xbox Series X, or an Xbox Series S.
Now cheaper than it's ever been, I think this is my Amazon Prime Day deal pick that not only I, but a lot of other premium home cinema lovers are going to be interested in – so let's hope Amazon has plenty of stock so that everyone who wants one can get hold of one. Seriously, my finger is hovering over the 'Buy' button now...
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Dave has over 20 years' experience in the tech journalism industry, covering hardware and software across mobile, computing, smart home, home entertainment, wearables, gaming and the web – you can find his writing online, in print, and even in the occasional scientific paper, across major tech titles like T3, TechRadar, Gizmodo and Wired. Outside of work, he enjoys long walks in the countryside, skiing down mountains, watching football matches (as long as his team is winning) and keeping up with the latest movies.
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