Forget what I said before: THIS is the best KitchenAid mixer deal of Cyber Monday

Let's get down to it, bakers. Of all the best Cyber Monday deals on KitchenAid mixers, these are my picks. While every other shop is offering the classic Artisan Stand Mixer 4.8-litre for around £349, the Lakeland sale has strolled in with a £80 off mega-deal, taking KitchenAid mixer deals to a new low, in a good way. I've also picked out another Kenwood deal that I think is even better, but I know bakers are very hard to dissuade from KItchenAid love – and rightly so. 

• Buy KitchenAid stand mixer in matt black for £319 (save £80) at Lakeland

• Buy Kenwood Chef Titanium for £400 (was £536). £136 off at Amazon

 Would you prefer to look at a very long list of deals on KitchenAid mixers in colours other than black? Then try this.

• Best Cyber Monday KitchenAid mixer deals

It has not been a vintage year for KitchenAid Mixer deals this Cyber week. Every retailer I can see is offering the 4.8 litre classic stand mixer (in selected colours) for £349 and the 3.8 litre Mini mixer for £299. Good deals but nothing breathtaking. However, I have located a KitchenAid Artisan stand mixer for a cheaper price than that. However, I wouldn't buy that. I'd get this Kenwood monster deal instead. But the choice is yours…

KitchenAid Artisan stand mixer, matt black was £399. now £319 at Lakeland – lowest UK price
Not only is this £80 off RRP, it's also £30 less than everyone else is offering it for, unless until such time as Amazon and Currys price match. It's the best price in Britain, so long as you don't mind the really quite intense blackness of the finish. The Artisan is rightly beloved by generations of bakers for its reliability, excellent build quality and iconic looks. This one comes with the usual 4.8-litre bowl, dough hook, ball whisk, K beater and splash guard. It comes with a 5-year warranty and will, in all likelihood, last for way longer than that.

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KitchenAid Artisan 175 stand mixer was £499, now £399 at Lakeland
Arguably this is better value, so long as the honey colour works in your kitchen. The 175 model of the Artisan stand mixer comes with two bowls – one 4.8l, one 4.3l – and the all-but-essential scraper beater. As the name suggests, this scrapes the inside of the bowl as it mixes, using a silicone strip. This saves you a lot of time and effort scraping down the bits the normal beater misses and mixing again. 

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• Shop all the Lakeland sale deals

Kenwood Chef Titanium was £536, now £400 at Amazon
It is probably considered blasphemy in some baking/Bake Off circles but the Chef Titanium is a superior stand mixer to KitchenAid's classic. You can read more about why below, but with a £136 price cut for Black Friday, this is the best mixer deal you'll find. It's built like a battleship, has a bright light above the bowl and keeps more power on tap than you'll ever need. Treat yourself. Deal ends Monday.

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Why you should buy the Kenwood over the KitchenAid

The Kenwood Titanium Chef or Chef Titanium – there seems to be some doubt over its name – is that rare thing: a KitchenAid rival that is actually better than the World's Favourite Stand MixerTM.

In terms of spec, the Kenwood Chef Titanium absolutely slays the KitchenAid Artisan, on paper. In terms of real-life performance, it could perhaps be described as a bit over-specced. It isn't that difficult to blend most doughs and cake recipes after all. You're not mixing concrete. However, the Kenwood also has some modern features that the iconic KitchenAid mixer doesn't have, because they didn't exist in the 1930s, when it was invented.

Admittedly, I would normally tell most potential mixer buyers to save a little money and get the KitchenAid instead – it won't ever let you down. However, this exceptional deal from Amazon should put the Chef Titanium on a lot more shoppers' radars. It's the kind of big ticket item that has been hard to find at a reduced price since the supply chain crisis began, and this is its lowest price since January. 

The main advantages of the Chef over the KitchenAid are a built-in light – once you've had this you'll never want to go back – and smoother control over the speed and power setting, thanks to the use of a dial instead of KitchenAid's slider. Amazingly, it is also better built than KitchenAid's mixer. That is merely built like a battleship, whereas Kenwood's Chef is more like an interstellar cruiser. Thanks to the incredible weightiness of the Chef it wobbles about less than the Artisan when doing more testing mixes. However, a clever mechanism means the head pops up quite easily to access the bowl and change tools. Oh and it's also slightly easier to change tools.

Kenwood's tank-like mixer also puts way more power at your disposal: 1,500W to the KitchenAid's relatively puny 300W. To be fair, I don't think too many people have ever complained that the Artisan is under-powered and mixing cake or bread ingredients is not a race. However, the Chef Titanium is able to mix at greater speed and power through the densest of ingredients, should you require that.

One final pro tip though, whether you opt for the Kenwood or the KitchenAid –you should invest in the silicone-edged scraper beater as an add-on for both. It will save you a lot of time and irritation in scraping down the edges of the bowl when mixing wet ingredients.