
While the best iPhones on the market have never been ultra-affordable devices, the next generation could push prices even further. That's according to a report from Bloomberg, who suggest that "Apple is considering raising the price for Pro models."
That relates to the iPhone 15 range, which is expected later this year. While no concrete figures are suggested, it's not the first time we've heard about price increases on these models.
Earlier leaks suggested the Pro and non-Pro variants of a similar size would sit $300 apart. That would see $100 added to the price tag of the iPhone 14 Pro models, making them $1,099 and $1,199 respectively.
There we're even rumours of a $1,299 price tag at one point. That was tied to the mythical iPhone 15 Ultra, though, which was rumoured to be a more significant departure from the current range.
It would put the iPhone 15 Pro Max at the same price point as the Samsung Galaxy S23 Ultra – widely considered to be the main Android phone competitor for the iPhone.
If true, it's a shame. The current global economic situation is still uncertain for many. That extra cost could dissuade some would-be users from taking the leap, potentially impacting sales. That doesn't seem to be something Apple are concerned with, though.
The same report suggests that the brand are still projecting production of around 85 million units. That falls roughly in line with figures for previous years.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
To help justify the increase, there are expected to be some fairly significant upgrades to these handsets. Most notable is the use of a 3nm processor, likely called the A17 Bionic. That smaller architecture should offer improved power and efficiency over the previous generations of 4nm and 5nm chips.
The top-tier Pro Max variant has also been slated to pack a periscope telephoto lens, for improved optical zoom. That would mark a significant change, and should pave the way for an even better camera on the iPhone 16 Pro Max.
We'll know for sure soon. The new iPhone range tends to be unveiled in September, meaning we're likely less than two months away from knowing for sure.

Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.
-
Apple reportedly preparing the iPhone 17e already
But it sounds like an odd launch window
By Sam Cross
-
iPhone 17 Pro case leak shows Apple really is about to make a huge design swerve
This is going to alienate some users
By Sam Cross
-
Apple's Severance computer may have been a joke, but the keyboard is coming for real
Tell us where we can sign up!
By Britta O'Boyle
-
New iPhone 17 Pro Max renders give us the best look yet at the flagship phone
This is going to cause a stir
By Sam Cross
-
Apple Watch is set to get Apple Intelligence this year, but only with a little help from a friend
Bring on watchOS 12
By Britta O'Boyle
-
Apple's iPhone just did something it never has before
This is an unprecedented event for the iPhone
By Sam Cross
-
Leaked iPhone Fold pricing suggests it will be fighting an uphill battle from the start
It looks set to be the most expensive foldable phone
By Sam Cross
-
iPad reportedly getting major makeover and your current model could benefit too
Apple is said to be making a change that iPad power users have been wanting for years
By Carrie Marshall