Netflix could enter the live sports arena in the most bizarre way

It would mash up Drive to Survive and Full Swing – and I'm here for it

F1 driver Carlos Sainz playing golf
(Image credit: Getty Images / Andrew Redington)

In 2023, streaming services are evolving. This is particularly true in the world of live sports. Traditionally, major broadcasters have held the rights to these events with minimal competition. The advent of streaming could change that, though.

We've already seen the massive MLS Season Pass deal with Apple TV. That sees users pay £/$99 per year or less, to gain access to every single minute of live football action from the US league. Amazon Prime have gotten in on the act, too. They have rights to show some Premier League action in the UK, as well as select NFL and MLB games in the USA.

It won't be their first live stream, though. In March, a live comedy special with Chris Rock was aired. That went smoothly, though the same couldn't be said the following month. A live reunion episode of the Love is Blind reality show experienced difficulty, with an outage lasting more than an hour.

That kind of issue is exactly what Netflix will want to eradicate before they go bidding on higher-profile events. It's bad enough when that happens for a long-awaited reality show – lose an hour of the football and it could be a different story altogether.

We'll have to wait and see how this pans out. The event is set to take place this autumn in Las Vegas, so expect more news in the coming weeks if this is going ahead.

Sam Cross
Senior Staff Writer

Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.