Looking for a premium TV? You need to consider a Samsung

When it comes to classy televisions, Samsung has been at the top of its game for many years – being the number one TV brand in the UK for 17 years*. And that’s not just because it makes multiple models in many different screen sizes.

The Korean firm has been at the forefront of innovation for decades, taking picture quality and functionality to new levels year-on-year. And 2023 is no exception, it has outstanding models with futureproof features and premium picture performance to take your viewing to the next level.

8K wonders

The Samsung QN800C, for example, is a true flagship set. Available in 65-, 75- and 85-inch screen sizes, it’s ready for whatever the future of broadcasting brings as it is capable of playing 8K video natively. That means it offers a pixel resolution of 7680 x 4320 – four times the amount of pixels in comparison with a conventional 4K HDR TV.

Even when you are just playing HD or 4K footage on the QN800C, Samsung’s Neural Quantum Processor 8K upscales all images to provide an even better picture than you thought was possible. The technology employs advanced AI and 64 neural networks to enhance contrast, brightness and eliminate background noise no matter the source.

But that’s not all. Thanks to Samsung’s proprietary Quantum Matrix Pro Mini LED backlight tech, the TV is capable of incredibly deep black levels, whilst boasting leading brightness levels and true-to-life colour reproduction. Each LED bulb is approximately the size of a grain of sand and can be controlled with extreme accuracy to provide excellent contrast and brightness levels.

And, on top of this, the Quantum Dot display technology employed by Samsung, results in Pantone-validated colour accuracy – you get to see exactly what directors intended. While an anti-reflective screen ensures you can enjoy their movies, TV shows and games from ultra-wide angles at any time of the day.

They sound as great as they look too, with the TV’s eight speaker array, Dolby Atmos support and Object Tracking Sound Plus so that the sound follows the action on screen.

The Samsung QN800C sure ticks every box when it comes to premium experiences.

See Samsung QN800C TVs at John Lewis

4K thrills

But, if you’re not after an 8K model quite yet, Samsung’s Neo QLED 4K HDR TVs are just as impressive when it comes to top-notch tech.

The latest Samsung QN90C TVs comes in a range of sizes, from 43- to 85-inches, with the 43-inch model particularly suited to a smaller room or gaming zone.

The QN90C employs Quantum Dot display technology once more, backed by the super impressive Quantum Matrix Mini-LED backlighting for incredible brightness without bleeding into those deep, dark black levels.

The Neural Quantum Processor 4K also uses AI and neural networks to ensure that the 3840 x 2160 pixel resolution is superbly served no matter the source content. It assesses images scene by scene to adjust brightness, contrast and colours in real-time. You won’t see it in action, it works so seamlessly, but you’ll certainly reap the benefits.

Samsung’s premium 4K HDR models have the same anti-reflective screen technology and multi-speaker arrays, too. Plus Dolby Atmos and the cunning Object Tracking Sound tech to give you a luxury audio experience even if you don’t want to match the set with a soundbar or separate system.

There are certainly few TVs that can match the QN90C series for its price.

See Samsung QN90C TVs at John Lewis

Also consider OLED

Last, but certainly not least, as well as the excellent, top-of-the-range Neo QLED TVs from Samsung, the brand offers flagship OLED TVs in the form of the 55-, 65- and 77-inch Samsung S95C series.

OLED technology is different in that each pixel is self-illuminating, so the TVs do not need a backlight. That improves black levels in pictures even more as the pixels can be switched off entirely when required.

It also means that OLED TVs such as the S95C can be thinner than their LED counterparts, while many of the same picture technologies ensure they can look equally spectacular.

Samsung uses its latest Quantum HDR OLED+ panels at this top-end of the range, which is capable of brightness levels that traditional OLEDs can struggle to match. It also ensures pinpoint accurate colour accuracy and extreme contrast.

The Neural Quantum Processor 4K is on board once more, to present the very best pictures possible. While an Infinity One design means you can wall-mount the TV with just a single cable connecting the screen to a separate box that you can hide away.

See Samsung S95C OLED TVs at John Lewis

Essentially, if you really want the best from a TV and something that will last you many years, you should consider a Samsung. It has some of the finest TVs available, which include truly innovative picture and sound technologies in order to lift your viewing experience to another level. That’s what premium is all about.

* Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.