![Apple Vision Pro at NYC launch](https://cdn.mos.cms.futurecdn.net/8Na9Qkw7JiegqZpKb2pzRQ-415-80.jpg)
Quick Summary
Samsung's Vision Pro rival has been delayed because execs feel it doesn't "dazzle" enough. But it's now reportedly coming in October, with a consumer launch in March 2025.
We've known for some time that Samsung is working on a mixed reality headset to rival Apple's Vision Pro and Meta's Quest. But Samsung's late-2023 hints that an announcement would be coming soon turned out to be overly optimistic: nearly a year on and there's still nothing official. But that's about to change. A new report says that Samsung is working towards an official reveal in October 2024.
The strategy appears to be similar to that of Apple. It announced its headset in June 2023 but consumers couldn't order one until early 2024, and only in America; it's only just rolling out to countries such as the UK now. The report says that Samsung's launch will be similarly staggered, with the headset launching as a developer version before the end of this year and a consumer launch in March 2025.
What do we know about Samsung's Vision Pro rival?
We don't know a great deal. The device, codenamed "moohan", is built by Samsung and powered by a Qualcomm system. The operating system is Android XR. But the Business Insider report sharing the launch plans leaves a lot of questions unanswered, such as what we'll actually see in October: if the emphasis is on developers, the focus may be more on the operating system than on any hardware.
One interesting quote in the story suggests that the development of this headset hasn't been going smoothly. Samsung apparently did intend to launch the headset in the first quarter of 2024, but its plans have been repeatedly postponed because Samsung execs were "fearing the device isn't yet good enough to dazzle users."
The report also shares speculation that Samsung also plans to make augmented reality glasses using Google's AR platform "according to two employees familiar with the matter". While Samsung is in, Google is reportedly out; rather than make its own hardware as it did with Google Glass, Google is leaving it to third parties this time around. As the report notes, that should reassure manufacturers that Google isn't going to come and compete with them as it does with its Pixel phones.
Upgrade to smarter living
Get the latest news, reviews, deals and buying guides on gorgeous tech, home and active products straight to your inbox.
Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).
-
Canyon’s MACH 874 bikes bring Olympic glory to your garage
Canyon unveils limited-edition MACH 874 bikes inspired by Paris Olympics performance
By Matt Kollat Published
-
Call of Duty is getting smaller, making it easier for users to download
The popular shooter will be even more user-friendly
By Sam Cross Published