The Swatch Flymagic is designed to combat modern technology

Magnets are everywhere, and they're most likely destroying your watch. From iPad cases to hair dryers, speakers and more, it's a veritable minefield out there. 

Swatch has chosen its brand new Flymagic watch to premiere an innovative material designed to combat these magnetic forces.

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Swatch Flymagic is the first to integrate a 'Nivachron' balance spring, made from a newly developed titanium-based alloy with exceptional paramagnetic characteristics. 

The balance spring reduces the detrimental influence of a magnetic field by a factor of over 10.

This 100-percent Swiss-made component also offers effective resistance to changes in temperature and excellent shock resistance, contributing to a significant improvements in chronometric performance. 

In the future, all Sistem51 models, and watches from Audemars Piguet, will feature the Nivachron hairspring.

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Now onto the Flymagic, which debuts in three models, each limited to 500 pieces.

In a typical Swatch move, Flymagic turns the watch movement upside down, literally, with the new balance spring and skeletonized gear train all visible on the face of the watch, through a transparent rotor.

There's another Swatch first here, too – the seconds hand runs backwards.

The 45mm case is crafted from stainless steel, and shows the movement through antireflective sapphire crystal.

All models come with one rubber and two high-end calfskin straps.

The watch is priced at $1,500.

• Check out Swatch watches at WatchShop.com