This cheap electric toothbrush deal is actually really good

(Image credit: Oral-B)

published 8 November 2021

If you ever feel as though you've been overcharged for something, remember that someone, somewhere, is paying £300 for a toothbrush. However, it is one of the best toothbrushes we've ever seen, as the Oral-B Genius X smart toothbrush comes with more bells and whistles than Batman's utility belt. It's got a matching app, six brushing modes and even a smart assistant telling you when you're applying too much pressure, in order to prevent gum problems.

Fortunately, now the best Black Friday deals are underway, you can get this very same experience for a lot less than £300. Very's massive 73% discount has left the Oral-B Genius X retailing for a wallet-friendly £89.99, the lowest price we can find today. Check out the full deal below:

Why you should buy the Oral B Genius X

The Genius X is among the best electric toothbrushes you can get, even though it's getting slightly long in the tooth. That's not because of the largely pointless 'smart' functionality that gives it its 'Genius' name. It's because it serves up expert cleaning, with 6 modes (including one for tongue cleaning). Annoyingly, you have to start the brush to select the mode – so it could be whirring away with toothpaste flying, while you try to toggle from 'whitening' to 'gum care'… but you do pick up the knack of doing this fairly quickly.

It also features Gum Guard technology, 360 SmartRing and Pressure Control alert you, reduce speed when you brush too hard and tell you where you overbrush for a gentler brushing routine.

As noted, the smart features are a bit crap, but the good news is… you don't need them. At £339 this is very over-priced but at £89 it is a STEAL. Your teeth and gums will love you for it.

• Best electric toothbrush: the top brushes for whitening, clean teeth and healthy gums

As the Style and Travel Editor at T3, Spencer covers everything from clothes to cars and watches to hotels. Everything that's cool, stylish, and interesting, basically. He's been a part of T3 for over seven years, and in that time covered every industry event known to man, from CES and MWC to the Geneva Motorshow and Baselworld. When he's driving up and down the country in search of the greatest driving roads, he can be found messing around on an electric scooter, playing with luxury watches, or testing the latest fragrances.

Why you should buy the Oral B Genius X

Sign up to the T3 newsletter for smarter living straight to your inbox