Audio-Technica’s latest luxury turntable will light up your life, and your records

Audio-Technica has announced a limited edition luxury turntable, the Hotaru (ホタル, meaning “firefly”).

It's as much design masterclass as it is music hardware, with an unusual aesthetic and integrated lighting. And because it's an art piece, the emphasis so far is on its style rather than specifications, which are currently under wraps.

That suggests it's unlikely to appear in any guides on the best record players you can buy today – not least because it costs nearly five figures.

According to Audio-Technica, the Hotaru uses "the music itself as a design element".

It does that by synchronising the deck's internal illumination to the music, either as smooth transitions or more dynamic changes that match the musical mood.

There are 20 different colour palettes to choose from so that the visuals are in harmony with your home décor, and you can choose a static colour scheme if you prefer.

Audio-Technica Hotaru: key features, pricing and availability

The Hotaru doesn't look like an ordinary record player, and it isn't made like one either. In order to deliver the cleanest audio possible, the manufacturer has used magnets in the turntable and lower speaker sections that repel one another, which means it floats above any unwanted vibrations.

It's a fascinating design, and very reminiscent of the Brian Eno deck that U2 used as design inspiration for their stage at The Sphere. But where the Eno turntable cost around $20,000, the Hotaru is a bargain by comparison. Its RRP is $9,999 (about £7,580 / AU$15,720 before tax).

If you fancy one and have a spare $10K kicking around, you'll need to move quickly – the pre-order period is short and expires on 30 May 2025. Only 1,000 Hotaru turntables will be sold worldwide.

Successful orders will need to be paid for by August 2025, and the expected delivery date is "in or after" October 2025. You can find out more on the Hotaru product page here.