IMOU takes home the award for Global Product Technology Innovation at this year’s IFA event in Berlin

When it comes to the safety of our property and loved ones, many of us put our trust in technology like smart cameras to keep what’s important to us secure. We don’t, however, put much thought into the technology behind the equipment. Many of us just want to push the button, see that the tech is working, and be happy. Fortunately, IMOU is thinking about all the little details that we, as consumers, are not. 

IMOU has positioned itself as a leader in developing AI, Cloud Technology, and Smart Device technology that is globally recognized for creating convenient and efficient smart products that are low-cost but high-performance. Founded in 2015, IMOU has made it a mission to enhance the home security market for global consumers and is globally recognized for its innovation and advancements in the field toward that cause. In that time, IMOU has experienced rapid market growth in Europe and beyond—reaching over 100 countries!

IMOU offers a wide range of home security products that reshape the home protection market with innovations to bring the technology of tomorrow into our lives today. These forward-thinking products will be present at IMOU’s booth at IFA 2024. IFA is Europe’s leading consumer and electronics trade show—a celebration of the cream of the tech trade crop. This massive event takes place in Berlin and features thousands of exhibitors and speakers across the tech industry to celebrate the innovative tech coming to consumers this year. IMOU’s booth at Hall 1.2-116 will showcase the products and technology that IMOU offers to cover a range of home security needs.

Forward-thinking innovations in today’s technology 

The advancements of AI technology in the IMOU AOV PT 5MP have led to the IFA recognizing IMOU with the IFA Energy-Saving Technology Innovation Award-Global Product Technology Innovation Award. The prestigious award is a testament to IMOU’s leadership in smart home security and growing presence in Europe.

IMOU’s home security technology offers unique, forward-thinking solutions that solve problems for a variety of consumers with creative, advanced designs. Take, for example, the latest product from IMOU: the AOV PT. As a battery-operated camera that is equipped with solar panel charging for an electricity wire-free installation, the AOV PT features Always-On Video. With IMOU’s Low Power Consumption Technology, it pushes above the competition by using significantly less power. This product produces continuous video shooting by activating the device frequently for short durations, letting the camera provide ample coverage of your home and loved ones to keep things safe and sound while still reducing overall power consumption.

The IMOU AOV PT camera also benefits from IMOU’s self-developed AI technology. This AI recognition tech provides advanced human detection capabilities to the AOV PT that increases the camera’s accuracy to 99%, furthering the camera’s ability to use less power by accurately detecting when to activate interval shooting. Despite AI typically being power intensive, IMOU has been able to engineer a low-energy solution to create a more environmentally sound home security camera. 

Meeting the needs of personal security with IMOU Sense 

IMOU’s commitment to AI technology is central to how the company pushes the home security market forward, and the products IMOU has brought to market will showcase that commitment at IFA 2024. AI algorithms, dubbed IMOU Sense®, self-developed by IMOU allow their security cameras to distinguish between humans, vehicles, and animals with up to 99% accuracy.  IMOU’s self-developed AI technology (IMOU Sense) has been already applied in different products such as Ranger Dual and Cruiser Dual. For example, with this feature, it allows the camera to automatically blur or mask human figures, ensuring that individuals' privacy is protected while maintaining the security of the environment. This lowers the number of false alarms and gives homeowners a greater sense of relief that security alerts are reliable.

IMOU has applied AI technology to user privacy protection, which allows users to control surveillance features with physical gestures. A simple gesture can instantly blur human targets in recorded video to ensure privacy. IMOU also demonstrated AI-powered object identification that can find non-sensitive information like clothing or shoes. To ensure user privacy, the algorithms are implemented locally, not in the cloud — a key feature that addresses public privacy concerns. 

IMOU’s products even cover businesses. The IMOU GLOW B2B customization platform gives you the power to customize and simplify your business’ security management, while battery-operated cameras like the AOV PT or Cell PT 4G are ideal for places with limited to no internet connectivity or electricity. The Cell PT 4G is enabled with 4G data and can even be used to provide video security coverage in remote locations, like a rural farm or fishpond. IMOU’s camera is capable of working seamlessly between Wi-Fi and 4G, unlike much of the competition, so it’s ready to keep an eye on things regardless of what your connectivity situation looks like. If you’re lucky, you just might finally catch a video of those danged UFOs making off with your livestock or leaving behind those pesky crop circles. These security cameras are not just power-saving and functional in outdoor environments. They’re also capable of withstanding inclement weather conditions like snow, dust, and rain, as well as extreme heat and cold. Sand or snow makes no difference here.

Security cameras by IMOU also include Aurora™ Low-light Imaging Technology, providing crystal-clear night vision in low-light conditions. The IMOU Cruise Dual 2 Pro security camera is unmatched at offering security and providing peace of mind by making low-light conditions look as clear as day.  

Reshaping Home Protection 

Home security doesn’t have to be complicated or off-putting. Advancements in technology pushed by industry leaders like IMOU can reshape the landscape of home and business security by innovating for the needs of consumers in new and exciting ways. From advances in battery-powered cameras which eliminate the need for messy wire installations, to improving AI algorithms to require less power while still providing clear, Always On Video, IMOU is striving to offer high-performance but affordable security products. This dedication to forward-thinking innovation has propelled IMOU to becoming one of the top 3 Amazon brands in Italy, France, and Spain. 

IFA 2024 attendees can visit IMOU at showcase booth Hall 1.2-116 to find out more about the key products and technology behind the home security systems of tomorrow, available today.