Apple reportedly delays one of its most fun iPhone 16 features

More Apple AI features have been put back. Will that make you less likely to upgrade?

Apple Image Playground on iPhone
(Image credit: Apple)
Quick Summary

According to well-connected insider Mark Gurman, the Image Playground feature in iOS 18 has been delayed. It's now expected to arrive in December 2024.

With the iPhone 16 launch just hours away, some disappointing news has just emerged from a reliable source: one of the most fun new features in iOS 18, Image Playground, isn't going to be there at launch. At the very last minute Apple has reportedly decided to put it back and launch it much later, most likely in December 2024.

The news comes via Bloomberg's Mark Gurman, who says that in the last few days Apple has decided to postpone more of its artificial intelligence features. While AI features are going to be a big part of the launch event, "consumers will have to wait for the best features."

Apple AI is coming... eventually

According to Gurman, Apple has decided not to put its image generation features into iOS 18.1, the first post-launch update for iOS 18. That's currently in beta for an imminent release, but Gurman's sources tell him that the features have now been put back to the iOS 18.2 release. That isn't expected until December 2024. 

The affected features include Genmoji, which can create emojis based on text prompts, and they also include Image Playground. That's one of the most fun-looking apps in iOS 18, enabling you to create entire images with the power of Apple Intelligence.

This is likely to affect what analysts call a "super cycle", which is when we all rush to buy the next big thing: without the AI features the iPhone 16 isn't a massive upgrade over the already impressive iPhone 15. Without a dramatic new design or the much-touted AI features, would-be iPhone 16 buyers may decide to wait until later this year before shelling out for a new iPhone.

And there's another big issue that's like to affect iPhone sales globally: Apple Intelligence isn't launching any time soon in the EU and in China, two absolutely massive markets for Apple; many of the features you'll see shown off at this evening's event will be exclusive to US consumers for the next few months. 

Carrie Marshall

Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).