This 77-inch LG OLED TV is the cheapest I've seen to date – and it's a 2024 model

There are some amazing deals on beast-sized TVs this Black Friday, but few are quite as exciting as this Amazon offer on the 77-inch LG OLED B4.

A 2024 model, the B4 runs on LG's latest a8 AI processor and supports just about every picture and audio format you can think of, including Dolby Atmos, Dolby Vision and Filmmaker Mode.

It also comes with a 120Hz refresh rate, Nvidia G-Sync, AMD FreeSync Premium and VRR for gaming, while the latest webOS software ensures all the major streaming services are covered.

Such a premium TV usually costs around $1,800, but with 11% off right now, you can get it for under $1,600.

LG 77-inch OLED B4 Series (OLED77B4PUA): was $1,796.99 now $1,596.99 at Amazon

The LG OLED B4 Series TV is one of its 2024 models and includes built-in voice support, with Google Assistant and Alexa, plus Apple Home capabilities. Its display is one of the best around, too.

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Why choose the LG OLED B4 TV?

There is no company with more experience than LG when it comes to OLED TVs, which is why the brand is so synonymous with the technology.

Its TVs often win awards and serve as the go-to as reference displays in the industry.

The LG OLED B4 Series is one of its latest, having been released earlier in 2024. It comes with LG's own Magic Remote and can be controlled using your voice via Google Assistant and/or Amazon Alexa.

The 4K HDR (Dolby Vision) panel has a 120Hz refresh rate, so is ideal for PS5, Xbox Series X or PC gaming, while other game-friendly technologies are also on board to ensure it runs smoothly at all time. And, as it used OLED technology, it has a 0.1ms response time.

The 77-inch model is a true behemoth that's worth every cent of its Black Friday price, although you can also find some great deals on smaller models if this one is a little too large for you.